Tag Archives: green

AMD produce greener processor chips

AMD have announced that they are modernising their 45 nanometer “Shanghai” Opteron processors by creating new energy efficient chips that will be able to operate within thermal envelopes powered by as little as 55 Watts.  Advanced Micro Devices are hoping that the new, greener processor chips will wind up in servers such as Hewlett-Packard, Dell and Sun Microsystems.

There are five of the newly green processor chips each varying from the original Shanghai Opteron chips, running at a much lower power consumption than their predecessors.  Where the original Shanghai Opteron chips would run at an ACP (Average CPU Power) rating of 75 Watts, the newly updated chips run at a cooler 55 Watts.

“When we first came to market we brought out the standard power (Shanghai processors) because that’s where the bulk of our market is.  As always, we follow up fairly quickly with the HE, which are the energy efficient models, and the SE, which are the high-performance models,” announced the director of business development for server and workstation products at AMD, John Fruehe.

AMD are claiming that the rush to produce these high performance, low energy chips is to fulfil the need to compete with the massive amount of “computing cloud centres” that are popping up by the likes of Apple and Google who deliver cloud services.  Not so long ago these greener processor chips with their lower clock speeds would have been a flop on the market, however with the unexpected growth of the cloud computing market, AMD’s senior product manager, Steve Demski, is predicting that they will be seeing a high demand for these newly undated processor chips.

Fruehe continued to discuss the plans for the processors in the market through 2009, saying, “These processors basically fill out the 2P, 4P and 8P products.  We had the standard products that were introduced in November so this will fill out the line-up and give [customers] a standard model, a low-power and a high-performance part. 

“As we get into the later part of this year, you’ll see us bring out our ‘Istanbul’ product and those will be six-core processors and those will also fit in the same 1207-socket (Socket F) and so the customers that have a “Barcelona” [65-nm Opteron] system can also take advantage of a Shanghai part or the upcoming Istanbul processor,” said Fruehe.

However, AMD have also recently made the news headlines due to the fact that they have decided to cut down their processor production in an attempt to avoid creating “unwanted” chips that they won’t be able to sell.

“We’re slowing everything down quite a bit.  We think our CPU sales out of AMD will be less than consumption… our inventories will drain in Q1 – we’ll clearly be manufacturing below our shipment level,” announced the chief financial officer for AMD, Rob Rivet.  AMD are claiming that once the demand for their processors returns then they will return to their original rate of production.

Dell Unveils Green Machine’s

Dell, in keeping with Apple?s Mac mini and HP?s Slimline series, have unveiled the Dell Studio Hybrid.


Roughly the size of a motel-bible, the Studio Hybrid is roughly 80 percent smaller than the average size desktop mini-tower and uses significantly less energy, according to Dell. Dell also announced two new Inspiron PCs: the Inspiron 13 laptop and Inspiron 518 desktop.


The Studio Hybrid, so called because it uses a mobile processor in a desktop, measures 8.8 by 3 by 8.3 inches, and comes in a variety of interchangeable external finishes and colour sleeves; bamboo, emerald, quartz, ruby, sapphire, slate, and topaz.


The system is powered by Intel Core Duo processors ranging in speed form 1.86 GHz to 2.6 GHz, an comes with up to 4GB of memory and up to a 320GB hard drive. Customers have the option of upgrading the standard CD/DVD burner to a Blu-ray disc drive. The graphics are handled by Intel?s Integrated Graphics Media Accelerator X3100. The Studio Hybrid also comes with DVI and HDMI posts and an optional TV tuner and remote.


“It packs a lot in that small package. It’s a small desktop, but it’s using a mobile processor, so what that enables is a high level of computing performance but in a smaller package because mobile processors are more thermally sensitive. Even though it looks small, it’s still a powerhouse,” Richard Shim, an IDC analyst, said.


The Studio Hybrid is also designed to be environmentally friendly. Its all part of Dell?s promise to reduce the power output of its systems by 25 percent by the year 2010.


“This is part of that movement, part of the general desktop PC market dynamics, where all the manufacturers are trying to get smaller and sleeker in an effort to be more energy sensitive and pay attention to style and design,” Shim said.


To ensure that they are maintaining their green credentials, Dell are now using 30 percent les packing material and 75 percent less documentation than the average tower desktop, the company claims. The packaging materials used are also 95 percent recyclable.


The systems go on sale on Tuesday. The Studio Hybrid starts at US$499. Personalising the system with a Bamboo cover will cost $130; however, other colours are included in the price.