AMD have announced that they are modernising their 45 nanometer “Shanghai” Opteron processors by creating new energy efficient chips that will be able to operate within thermal envelopes powered by as little as 55 Watts. Advanced Micro Devices are hoping that the new, greener processor chips will wind up in servers such as Hewlett-Packard, Dell and Sun Microsystems.
There are five of the newly green processor chips each varying from the original Shanghai Opteron chips, running at a much lower power consumption than their predecessors. Where the original Shanghai Opteron chips would run at an ACP (Average CPU Power) rating of 75 Watts, the newly updated chips run at a cooler 55 Watts.
“When we first came to market we brought out the standard power (Shanghai processors) because that’s where the bulk of our market is. As always, we follow up fairly quickly with the HE, which are the energy efficient models, and the SE, which are the high-performance models,” announced the director of business development for server and workstation products at AMD, John Fruehe.
AMD are claiming that the rush to produce these high performance, low energy chips is to fulfil the need to compete with the massive amount of “computing cloud centres” that are popping up by the likes of Apple and Google who deliver cloud services. Not so long ago these greener processor chips with their lower clock speeds would have been a flop on the market, however with the unexpected growth of the cloud computing market, AMD’s senior product manager, Steve Demski, is predicting that they will be seeing a high demand for these newly undated processor chips.
Fruehe continued to discuss the plans for the processors in the market through 2009, saying, “These processors basically fill out the 2P, 4P and 8P products. We had the standard products that were introduced in November so this will fill out the line-up and give [customers] a standard model, a low-power and a high-performance part.
“As we get into the later part of this year, you’ll see us bring out our ‘Istanbul’ product and those will be six-core processors and those will also fit in the same 1207-socket (Socket F) and so the customers that have a “Barcelona” [65-nm Opteron] system can also take advantage of a Shanghai part or the upcoming Istanbul processor,” said Fruehe.
However, AMD have also recently made the news headlines due to the fact that they have decided to cut down their processor production in an attempt to avoid creating “unwanted” chips that they won’t be able to sell.
“We’re slowing everything down quite a bit. We think our CPU sales out of AMD will be less than consumption… our inventories will drain in Q1 – we’ll clearly be manufacturing below our shipment level,” announced the chief financial officer for AMD, Rob Rivet. AMD are claiming that once the demand for their processors returns then they will return to their original rate of production.