Esquire Magazine Goes G33k
This is pretty cool. Men’s magazine, Esquire has released the world’s first e-ink publication.
The magazine features a cover that features a small e-ink display that flashes between a “The 21st Century Begins Now” headline and a bunch of images. Check out this video below:
I spoke about this before here, where you can get the technical low-down on the publication, but to let you know (I your too lazy to click that link) the cover is supplied by E-ink, who provide screens for both Sony’s e-Reader and Amazon’s Kindle.
The technology isn’t wirelessly connected, so can’t be updated, however the magazines editor-in-chief, David Granger told the Associated Press that if the technology is used again, it’ll have that feature, allowing content to be updated “post sale”.
Each magazine runs on six batteries, which will last around three and six months. So far there is no confirmed cost for producing the magazines, but with 100,000 copies at $6 a go, they’ll make it back in no time.
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