Category Archives: Gaming

Microsoft Releases ‘Faster’ Windows

The brand new Windows 7 operating system (OS) is set to deliver “better battery life and quicker boot times,” according to Microsoft and Intel.

The statement was made during a press conference in San Fransisco, where engineers gave the new OS a stringent test.

Microsoft will be expecting Windows 7 to avoid the negative exposure generated through the release of Windows Vista, and joined Intel in saying they have never worked as closely and have released a product that “they are proud of”.

Mike Angiulo from Microsoft told the BBC, “we both made a larger investment than ever before on the engineer side to improve on the hardware and software.”

Collectively known by some as Wintel, the two companies began the day after Windows Vista was released over two years ago and used hundreds of engineers in the process of development.

Steve Smith, the vice president at Intel’s digital enterprise group “we have spent 20 years getting to know each other and have businesses that are very well aligned.”

Dean Takahashi from VentureBeat, the popular internet technology blog, believed that Windows Vista needed drastic improvement.

He went on to say, “the collaboration was in the name of making Windows 7 better and more bug-free than the January 2007 launch of Windows Vista, which was broadly criticised in the industry and was one of the best advertisements for buying a Mac in history.”

Engineers have looked into the technological advances made by Microsoft and Intel, such as improved energy efficiency, security and performance.

One demonstration involved two identical Lenovo T400 laptops playing the same video, one using the Windows 7 OS and the other using Vista. Microsoft reported that the machine that ran Windows 7 experienced a 20% improvement in power efficiency due to “timer coalescing,” a design that extends battery life by holding the processor in low power states.

Ruston Panabaker, Microsoft’s head programme manager wouldn’t comment on how much battery power Windows 7 would save computers, stating “we’re achieving a very significant amount of battery savings.”

Engineers at Microsoft and Intel believe that end performance was dependant upon how manufacturers configured their machines.

Engineers were capable of boot up a system running Windows 7 in just 11 seconds. Intel’s Mr Smith told that “what we showed today was real capability in actual scenarios.”

CNET’s Ina Fried had reported on Microsoft for over 5 years and felt that this was a hurdle that both Microsoft and Intel needed to cross.

Ms Fried insisted, “in order for the computer users to get the benefit of all this work, it’s down to what choices the PC maker makes. It requires them all to be talking to one another all the time.”

“In the Vista time-frame, we saw not necessarily the kind of communication that leads to happy users and I think they have really tried to address that this time.”

“We will see how far they have really got when we see those Windows systems shipping in October.”

Greener Gaming? New report shows Consoles are eating up too much power

Everywhere you look right now you see green this, green that. It’s on the tip of everyone who loves a debate’s tongue, and is debated at al levels of society and industry. The one place that’s escaped the notion of green computing is something that pretty much every home has these days – games consoles.

A new report from the Natural Resources Defence Council (NRDC) has warned game consoles developers to do more to cut down the machines power consumption.

The report claims that across the US, video game consoles can consume the same amount of power as it would take to light up all of the homes in San Diego, and the bulk of energy consumption actually takes place while the system sits on standby.

NRDC Senior Scientist Noah Horowitz said, “If you leave your Xbox 360 or Sony PlayStation 3 on all the time, you can cut your electric bill by as much as $100 a year simply by turning it off when you are finished playing”.

“With so many struggling in today’s economy, it’s important to realize there are simple steps gamers can take to lower their energy costs. And if manufacturers make future systems more energy efficient, they’ll be doing the right thing for consumers’ pockets, for our clean energy future, and for the environment.”

The NRDC report detailed the amount of energy consumption Xbox 360’s, Playstation 3 and the Nintendo Wii use when they are active, on standby or turned off.

The research found that on average, the PS3 and 360 used a huge 150 watts and 119 watts, respectively. Over a year the two systems used more than 1,000 kilowatt-hours is they were left on 24 hours a day, 7 days a week, which is equal to running two fridges at the same time, for the same length of time – but in reality I’ve never heard of an Xbox 360 can manage that task… but I digress.

The Wii was much more economical, using just 20 watts of electricity, which is less that the Wii’s big brother, the GameCube. The other consoles used far more power than their earlier models.

“Video game consoles are really just specialized computers, and most computers, especially laptops, have really sophisticated energy management technology,” said Nick Zigelbaum, an energy analyst at NRDC. He believes energy efficiency, “is just something these companies have not connected with their products”.

The main reason for the 360 and PS3’s high energy consumption is down to the systems high-definition capabilities. Using these functions cause the consoles to work extremely hard, creating huge energy levels, and continues even after the consoles is switched off.

The PS3 for example, uses five times as much power than that of a standard Sony Blu-ray DVD player, playing the same movie.

The NRDC recommends that manufacturers should incorporate more energy efficient components and automatic energy management features.

“It would just be default like when you’re typing something in Word and you close your laptop. You don’t lose the document you were working on. It’s been saved, most of the time whether you chose to save it or not. That kind of communication and coordination is something that should start happening in the gaming industry,” Zigelbaum said.

Zigelbaum noted that power saving methods is catching on these days. He aid that it used to be that many people would leave lights on when they left a room, but now people are switching off.

“The work that is going forward now by Microsoft and Sony to include some auto-off features are a really good and necessary step. Now the focus is on how to make those features work the way they want them to and the way we want them to work,” he continued.

World of Warcraft becomes very Real for Game Cheat

A Massively Multiplayer Online Role Playing Game (MMORPG) is where players assume the role of a fictional character and take control over many of that character’s actions. But if you don’t want to spend hours sitting in front of your PC “levelling-up” then there are programs available that will control everything for you – for a fee, of course.

One such company has landed in hot water with Blizzard Entertainment, the creators of the 7.5 million players World of Warcraft, and has been sued for £3.36m ($6m) for its ‘bot’ software.

The damages award comes after Blizzard won the fist fight against MDY Industries in July 2008. Blizzard embarked on the case against MDY claiming that its World of Warcraft ‘Gilder’ software encroached on Blizzards copyright.

Proving pretty popular, the Gilder software lets Warcraft players automate much of the games repetitiveness, such as levelling-up by killing monsters and scavenging loot.

In July US District Court Judge David Campbell ruled that the MMOGlider, which the software is now known, broke the terms of the license that players are forced to agree with before the begin to play the game.

The software was developed by MDY founder Michael Donnelly, who reportedly sold over 100,000 copies of the program, which retailed at £14 ($25). Which if my maths is correct, makes £1.4m.

Although sizeable, the damages award could have easily been bigger, but MDY managed to argue the cost of its infringement down. This was also helped by admitting that they were in the wrong.

However, MDY still has cause for panic, because Blizzard may well appeal for double or even triple the amount. The case will be dragged out until January 2009 when remaining issues in the legal conflict will be discussed.

These issues include whether MDY broke the Digital Millennium Copyright Act and whether Donnelly will have to pay damages from his own pocket. But he’ll have to dig pretty deep to find that amount of cash.

For more information on and the services we offer send an email to here.

ELSPA Battle BBFC over Reducing BBFC 15 to BBFC 12

In the long running battle over video game classification, Paul Jackson, director general of the European Leisure Software Publishers Association (ELSPA), has slammed the British Board of Film Classification (BBFC), claiming it is not fit for purpose when it comes to game classifications.

Hard-talking Jackson made his point very clear indeed at the Labour Party Conference earlier today. He said that his organisation’s scheme is the only ratings classification with the power to prevent publishers from distributing unsuitable content to children.

The ELSPA is a voluntary organisation that is controlled by videogame publishers. The BBFC is the only ratings body with any legal backing, and is also independent of content producers.

Jackson attacked the BBFC to make everyone aware that a single classification organisation – called the Pan European Game Information System (Pegi) – run by the ELSPA, would be the best way of classifying games both in the UK and across Europe.

“The film ratings board continually downgrades games classified 18 by Pegi. They go to BBFC 15 or even BBFC 12,” claimed Jackson. He believes that the UK would be left “out of step” with classifications in the rest of Europe.

Even though the BBFC has already taken steps to handle the increase in online videogame sales, by launching BBFC Online, Jackson told the conference that Pegi would be better for handling such content.

However, this battle has been raging for quite some time now, and does classification make a difference at all, when children ask their parents to buy games that are branded 18+, and they do just to keep the peace? Or is this just another way for Labour to get more support for their flagging leadership?

For more information on and the services we offer send an email to here.

Nintendo Wii Faces Legal Battle Over Controller Patents

Nintendo’s revolutionary Wii console could face a US sales ban, after an American manufacturer has claimed that four of its patents for on-screen navigation and control technology have been infringed by the famous Japanese company.

The US International Trade Commission (ITC) has voted to investigate Hillcrest Laboratories’ allegations that Nintendo violated three patents hillcrest owns relating to a “handheld three-dimensional pointing device” and a fourth for a “navigation interface display system that graphically organises content for display on television”.

The ITC said that the complaint alleges “violations of section 337 of the Tariff Act of 1930” and that it relates to “certain videogame machines and related three-dimensional pointing devices”.

The first part of the investigation will be handled by one of five ITC administrative law judges, who will hold an evidentiary hearing. The judge will then have to make an initial decision on whether there has been a violation of section 337, after which ITC will make a final decision over the lawsuit’s merits.

Hillcrest is hoping for an exclusion order and a cease and desist order, which if approved could see the Wii and its controllers banned from sale in the US, and from being imported.

Charlie Scibetta, a spokesman for Nintendo of America, released a statement that claimed that none of the videogame pioneer’s products infringe Hillcrest Laboratories’ patents. Nintendo plans to “vigorously defend” its position, he said

Sony PSP-3000 wants to be Big in Japan

Sony is to launch the new version of its handheld console, the PSP-3000, in October this year in Japan the company announced yesterday.

The new handheld features a new high contrast LCD screen, a built in microphone, boasts improved graphics and offers 4GB of memory – twice as much as previous models. The device will be shipped in three different colours; “piano black”, “pearl white” and “mystic silver”, and will cost Japanese customers 19,800 yen (£103).

A device bundled with “Mobile Suit Gundam Gundam vs. Gundam” will launch on November 20th, priced at 24,840 yen (£129). There are other bundles including “Patapon 2 Donchaka”, and another with “Dissida Final Fantasy”, which will sell at roughly £5 more.

But, is the new PSP-3000 any better?

Michael Goodman, an independent gaming and digital media analyst seems to think so: “There definitely are some improvements. Improving the display and continuing to improve the graphics on it can’t hurt – especially in Japan, which is such a high-def society so far in front of the U.S.”

“It comes with a larger memory stick; the old one was 2 gigs. So, they are clearly evolving the PSP as a handheld media platform, and it’s a memory stick – but that storage is absolutely critical,” Goodman added.

The look of the device has not changed much, and the functionality is the same, however the company is raving about its new microphone addition, which will allow gamers to make phone calls using Skype. The microphone will also be used in certain games and for other communication purposes.

However, this new voice functionality is not the PSP-3000′s most notable feature, said Stephanie Ethier, an In-Stat analyst.

“I think the strongest … selling point of the Sony PSP Slim – and the new PSP 3000 – is not the voice capability, but the fact that transferring content from the PS3 to the PSP is an easier process, making the PSP a truly compelling portable multimedia device,” she said

“My guess is the voice feature is more of a spin to market the Sony PSP as a viable competitor to the iPhone,” Ethier continued.

“In the end, the PSP is still primarily a gaming device, but the increased amount of compelling video content – and the ease with which PS3 owners can transfer that content – is the true selling point of the PSP.”

Michael Gartenberg, vice president of mobile strategy at Jupitermedia, argues that the new 4.3-inch wide screen is the devices best feature.

“The screen is the best thing. Sony’s attempt to cast the PSP-3000 as a phone is a little bit overly optimistic. It’s a stretch as a communication tool,” he told said.

“It’s about games, first and foremost. This isn’t a secondary feature – it’s like your phone of last resort. When you’re not near a computer, you’re not near a telephone, you’re not near a cell phone, and you have to reach someone, then use your PSP,” he continued.

The PSP-3000 will face stiff competition in Japan, where DS is king, but Goodman believes PSP has the edge with DS having been around a while now.

“The PSP has done better in Japan in recent months. Part of it is because the DS is getting a little long in the tooth and the PSP is able to make up ground. They have something fresher with the PSP 3000,” he explained.

The quality of games is Sony PSP-3000’s biggest issue, said Gartenberg.

“It’s a very different experience,” he remarked. “The PSP is focused on bringing this mini-console version down to the handheld, where the DS is focused on providing a very different experience. Sony seems to be trying to emphasize these other features, but they have to remember at the end of the day, it’s not about those things. It’s about the game.”

Nintendo Unveil Cool New Features at E3


Nintendo unveiled a load of new accessories for its Wii console at the E3 Media and Business Summit yesterday, including new a sensitivity add-on for the Wii-mote controller, a heap of new games and voice communication over the internet.


“They really have pushed the technology differentiation forward relative to what their competitors are offering. At the same point, [Nintendo is] expanding the titles and really showing that they do have strong third-party support out there,” said Michael Gartenberg, a JupiterResearch analyst.


Something that will have fans of the Wii ? like myself ? who crack up at the times when you ?swear to god that you hit that ball?, or ?I was trying too turn but it didn?t work?, is the MotionPlus accessory for the Wii-mote. This little whit square plugs in to the remote, and in conjuction with the accelerometer and the sensor bar, provides a heightened tracking of the position of the players arm and orientation. According to Nintendo, this offers players a true 1:1 response in their game play.


Along with the enhanced controller, Nintendo also revealed some new games.


“Wii Sports Resort,” a sequel to “Wii Sports,” lets players indulge in new sporting pursuits, including “Sword Play,” “Power Cruising” on a water scooter and “Disc Dog.” The new title is available at no cost with the new Wii MotionPlus accessory and Wii Remote Jacket. The game is due to hit shelves in the spring of 2009.


In keeping with the popular Xbox360 headset, Wii will sell a headset that enables players to Internet voice chat with their Wii Friends – person to person and room to room.


“The whole microphone and enabling that sort of chat in the game – it’s very, very interesting to see, and it certainly pushes the bar forward. The key here is integrating the headset functionality into the experience of the game itself, and that’s sort of where it gets interesting,” Gartenberg said


Other for the Wii, there is “Rayman Raving Rabbids TV Party” that also uses the Balance Board, and “Call of Duty: World at War;” Coming to the Wii and DS is “Star Wars: Clone Wars”; for the DS, there is “Guitar Hero On Tour Decades,” “Pokemon Ranger,” available Nov. 10, “Grand Theft Auto: Chinatown Wars,” set to debut this winter and a possible version of Will Wright’s upcoming “Spore” PC game ported for the DS.


“They are showing that they really do have strong third-party support with some of the more important titles coming from the market, like ‘Jedi Knight’ and ‘Clone Wars,’ as well as ‘Spore.’ What we’re seeing here is that Nintendo has really proved the concept. They’ve proved they can capture the hearts and minds of consumers, and that becomes a no-brainer when you’re a developer. You want to get on that bandwagon. And that’s what we’re going to continue to see here,” Gartenberg pointed out.


Nintendo also announced a few of its future plans for its portable game console, the DS. ?The company is working to make the device more than a simple gaming platform,? said Cammie Dunaway, vice president of sales & marketing.


Already being tested are features that would provide air travellers with information on connecting flights or at which baggage claim they can find their luggage, the nearest ATMs and local restaurants. At Seattle’s Safeco Field, baseball lovers have been testing a feature that offers scores from live baseball games in other cities, baseball highlights and allows participation in an interactive trivia contest with other ballgame attendees and even lets users order food, the Seattle Ichi Roll, for instance.


Another idea, currently being tested in Japan, is to use the DS as a replacement for a shelf of cookbooks. Nintendo plans to offer the “Cooking Guide” cookbook filled with international recipes and cooking tips in the U.S. in November.

“The DS is transforming itself from a device for gamers into a natural companion for everyone,” Dunaway said.

Nvidia goes toe-to-toe with AMD

Yesterday two major providers released their latest Graphic Processing Unit?s (GPUs); Nvidia?s GeForce GTX 200 line and AMD?s FireStream 9250.


The company claim that Nvidia?s 200 series offers PC gamers fifty percent better performance over Nvidia?s previous GeForce 8800 Ultra GPU and 9800 series GPU.


The GPU features parallel and multi-threaded architecture, and is aimed primarily at the series enthusiast, according to Nvidia.


Intended to boost performance for DirectX 10 games, the chips are the first to use Ageia?s PhysX technology. PhysX is a nifty bit of middleware which is designed to allow ?physical responses? during gaming, for example a car getting shot by a bullet would respond in the same way as the real world.


The company is also about to unleash its GeForce PhysX technology very soon, according Jason Paul who is the senior product manager at Nvidia.


“Within a couple weeks, we’ll be rolling out our GeForce PhysX driver, which is going to allow the GPU to basically do a PhysX simulation to bring a whole new class of gaming effects on to the processor,” he said


Featuring twice as many transistors as the GeForce 9800 GPU line, the GTX 200 series uses the bulk of its 1.4 billion transistors to perform the necessary mathematical calculations for 3D rendering. The chip uses the 280 million transistors remaining to help boost the number of cores on each processor from 128 to 240 (on the GYX 280) and 192 (on the GTX 260).


This extra power enables GeForce GTX 200 chips to not just enhance graphics and gameplay, but when combined with Nvidia?s Compute Unified Device Architecture (CUDA), allows developers to design high calculation computing applications that run using a GPU.


“One of the things we’re doing beyond gaming is introducing a whole new set of non-graphic applications that are running on the GPU using the compute architecture inside the GTX 200, as well as our CUDA technology,” Paul explained.


For example, Folding@Home is a distributed computation program created at Stanford University that gathers computing power from millions of consumer’s GPUs to perform complex calculations.


Folding@Home and other similar applications run upwards of 140 times faster on the Nvidia processor than on traditional CPUs, Nvidia said.


“This is due to the much more highly parallel and multi-threaded nature of the architecture and the raw floating point processing power available in the architecture,” Paul said.


“The CPU is very good at doing serial instruction intensive operations. Graphics processors are very good at doing data-intensive, highly parallel operations. So, the key here is getting a good mix of graphics processor and CPU on your system to handle all of these applications that really have a combination of serial and parallel operations,” he added.


The GeForce GTX 280 goes on sale June 26th with a price of US$649. The GTX 260, priced at $399, is already available.


Let?s not forget about Nvidia?s rival AMD, and their FireStream 9250. This Processor is designed with a distinctly different architecture to Nvidia chips.


AMD?s latest chip is a stream processor designed to boost critical algorithms in high-performance computing (HPC) as well as more mainstream applications.


FireStream features include 1 GB of Graphics Double Date Rate 3 (GDDR3) memory and include a second-generation double-precision floating point hardware implementation that enables 200 gigafFLOPS, according to AMD.


The compact size GPU is designed for small 1U servers, desktops, workstations and larger servers.


The FireStream 9250 and its supporting SDK (software development kit) goes on sale in the third-quarter of 2008 with a price of $999.

Greenpeace Attacking Console Makers

Fun spoiler?s Greenpeace have taken umbrage with game console makers for using hazardous materials in their devices.

In a report released on Tuesday titled ?Playing Dirty?, the organisation indicated that Nintendo, Microsoft and Sony had moved away from or limited their use of toxic compounds in certain materials in the consoles.

However, the group believes that the companies should go ?greener? and suggests that manufacturers simply look at each others ?products for clues on how to remove the chemicals from their respective devices. The overall goal is to bring attention to the problem so these companies will change their policies and practices, Casey Harell, toxic campaigner for Greenpeace, said in an interview.

“We’ve seen companies change their policies and phase out certain chemicals, and we haven’t seen any loss in sales for these products,” he said

The environmental group found various toxic compounds such as polyvinyl chloride (PVC), phthalates, beryllium and bromine in the components of Nintendo Wii?s, Sony Playstation 3?s and Microsoft Xbox360?s. The levels of all the chemical components were within legal limits set by the European Union’s hazardous compound legislation (the Restriction of Hazardous Substances Directive) in terms of regulated heavy metals.??

Greenpeace have said they are not concerned with the toxic chemicals and materials that remain but argue that the classification that consoles should be changed from electronic devices to toys, for which the EU and US have much tighter restrictions.

The Xbox 360 and PS3 both contain very high levels of phthalates, a compound used to soften plastic, according to Greenpeace. Research has shown that one form, DEHP, interferes with sexual development in mammals, particularly males — humans included. The EU has banned another, DiNP, found in the Xbox 360 alone, from use in toys and childcare products that can be placed in the mouth.

While no traces of beryllium alloy were found in the Nintendo Wii, tests on both the PS3 and Xbox 360 showed the substance in the electrical contacts for the consoles. Dust and fumes generated by recycling or processing devices containing beryllium can lead to chronic beryllium disease, an incurable lung ailment.

Analysis also found high levels of bromine in components for all three gaming systems. The highest weights were discovered in the PS3 and Wii, with 13.8 percent found in the PS3′s fan housing and 12.5 percent in the Wii’s housing material. Bromine found in brominated flame retardants is a persistent, or eternal, pollutant produced when incinerated or destroyed at high temperatures.

PVC was also present in high levels in the Xbox 360 and PS3. Like phthalates, the compound is used in plasticizers or softeners. Another persistent chemical, the danger comes once an object containing the toxin has entered the waste stream and is being processed.

“With the flame-retardants and phthalates, everyone is exposed to them from multiple sources every day. The level of exposure to them can cause health problems. What we’re looking at is getting these chemicals out of common products like video consoles, furniture and wherever else they are used,” said Caroline Cox, research director at California’s Center for Environmental Health.

According to Harrell the risk from these chemicals is the highest for those who come into most contact with them, “Those are the people who make them or are disassembling them on the waste side. The way that these are discarded — the U.S. does not have a law that prohibits the exportation of waste to other [countries]. A lot of our cell phones, laptops, TVs and everything end up in China, India and increasingly parts of Africa, where people are just burning it to dissemble it and get scrap pieces of copper or tin,” he explained.

The process allows the release of the most toxic chemicals into the air, which could cause workers to grow ill as a result of constant exposure.

Using a PS3 at home very likely does not pose a significant threat, Harrell noted. What Greenpeace is working toward is greater responsibility from electronics manufacturers. Alternatives for many of the harmful chemicals already exist, according to the organization.

“We’re not trying to yell ‘The sky is falling, and if you touch this you’re in grave danger,’” he said. Rather, the ones who are in danger are the workers in relatively poor regions who deal with the devices after they are thrown out.

Both Cox and Harrell recommend that console owners keep their systems as long as possible. When it’s time to dispose of them, the games should be discarded responsibly and not thrown into the garbage and taken to a landfill.

Preferably, however, Greenpeace would like to see the console makers institute a purchase, return and recycle program through which the companies would receive old and broken devices, remove anything of value or that could be recycled, and then responsibly dispose of any toxic elements. ?

AMD Want to Make Gaming Easier

According to findings from Jon Peddie Research, nearly 66 percent of PCs sold in 2007 include only the bare minimum of functionality which means these systems cannot provide a satisfactory gaming experience.

Chip designers Advanced Micro Devices (AMD) have unveiled a new plan dubbed ?Game?, which will have an impact on the gaming industry. Jon Peddie said in a recent interview, “The super enthusiasts like tools and controls and, if this works, AMD will make life easier — and more fun — for them while at the same time less intimidating for the other gamers.”

The new initiative involves putting Game logos on AMD-based desktop and notebook computers that meet the requirements of today?s advanced game software. Joining AMD on this mission are partners such as Cyberpower, iBuypower, Alienware, Logitech, Microsoft Velocity Micro and Maingear. PC?s bearing the AMD logo will ship out during the second half of 2008.

The logos will appear on systems running between US$1,000 and $2,000. The machines have two different configurations. Game-minimum requirements in desktop PCs include Athlon X2 5600+ processors, 2 GB of memory, Radeon HD 3650 graphics and an AMD 770 or Nvidia nForce 500 series or better chipsets.

AMD Game Ultra desktop systems will include an AMD Phenom X4 9650 processors, ATI (Nasdaq: ATYT) Radion HD 3870 graphics, 2 GB of memory and an AMD 770 chipsets.

These specs will provide gamers with a machine capable of playing many of the top-selling games, according to AMD.

“The PC gaming market is a lot bigger than many people think. It’s where the highest performance equipment and players are. You might be amazed at some of the first-person shooter’s cinematic qualities, plus the stories and action, the amazing heart-pounding action of racing games, the unbelievable realisms of flight simulators and the shear vastness of some of the role-playing games, where entire nations are built and destroyed,” Peddie explained.

Brent Barry, AMD?s product marketing manager and gaming strategist said, “It’s unfortunate, but part of the problem on the PC side really is the industry needs to do a better job of servicing the gamer. So AMD Game really is about helping to boost the overall experience [and] help to make it better. What we figure is, if we can help keep the PC gaming industry healthier, everyone benefits.”

“We really want to do what we can to make sure that PC gaming stays healthy, stays vibrant and all of that feeds back into itself to make for a healthier industry,” Barry added.

Patrick Wang, a Wedbush Morgan analyst had this to say, “For them to be able to come out with something branded AMD Game, it gets your typical mainstream gamer to say ‘Oh, OK, this one is verified as a gaming PC by AMD,’ and feel better about their purchase. It probably helps, at some level, AMD gain mindshare on gaming platforms. It’s something that can help them.”